4 Ways Social Media Marketing can Benefit Associations

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If your association isn’t on social media, it may be time to start considering it. Social Media Examiner recently conducted a survey on the social media marketing industry. The results? Over 90% of marketers considered social media to be an important factor to their business. Continue reading for more social media marketing stats and to learn what they mean for associations.

Best Practices for Event Email Marketing

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Event email marketing is never an easy task. You need to focus on providing accurate, relevant information in a timely manner to your registrants all the while your other event planning tasks are going on. And most importantly, you need to make sure your email doesn’t get buried in your reader’s inbox. Luckily, we are here to help with these event email marketing best practices. Plus, we offer some extra email tips for event planners with event apps.

12 Tips to Increase Event App Adoption

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Sometimes no matter how much you express the value in an event app, some attendees still won’t download it. Their reasons may vary from not feeling comfortable with the technology to just not knowing about it. Whatever the reason, there are several different strategies event professionals can implement to drive event app adoption.

Twitter for #Eventprofs

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If you aren’t using social media for your events yet, you are missing a wealth of opportunities. Each channel offers different ways to connect with your attendees and to measure their engagements. But you may be asking how do I get started?