Month: April 2024
Strategies for Event Sponsorship and App Advertising
Kim Harwood
A past survey stated that 90% of event planners put finding an event sponsor as one of their top two concerns when planning events. With attendance projected to increase for tradeshows and conference in 2024 and non-airfare costs are forecasted to hit $833.33 per attendee according to the Amex Events forecast for…
How to Leverage Event Content For Your Blog: 4 Ideas
Guest Blogger
If you agree with the 56% of marketers who find blogging to be an effective marketing tactic, you know the importance of enhancing your content strategy with relevant and actionable information. Fortunately, a wealth of valuable content lives in your organization’s event materials. Because your events aim to welcome, engage,…
Elevate Your Event Marketing with Data Appends: 4 Tips
Guest Blogger
Every good marketer knows data is the key to modern marketing success. Data empowers you to understand exactly who your target audience is and how to reach them. So, you can share content that resonates with them and increase engagement with your organization. While many organizations take a data-driven approach…
Harnessing Text for Event Promotion: 4 Tips for Associations
Guest Blogger
NOTE: SMS marketing messages must comply with anti-spam laws, such as the CAN-SPAM Act in the United States or the General Data Protection Regulation (GDPR) in the European Union. These laws govern commercial electronic messages and require businesses to obtain consent, provide opt-out options, and include accurate sender information. Your…