Hosted in Grand Rapids this July, ORGPRO by MSAE is a leading conference for organization professionals in the non-profit sector. For 2014, this event decided to offer members a new technology to improve engagement among association executives: a new conference mobile app. But not just any conference mobile app, one developed specifically for networking. See how the use of BLE technology and our Connect feature allowed us to do just that.
Recently, ExactTarget Marketing Cloud released their 2014 Mobile Behavior Report. This research provides readers with relevant mobile data through the combination of tracking and questioning 470 voluntary consumers on their smartphone and tablet activity. With 85% of these respondents saying mobile devices are a central part of their everyday life, mobile is a trend that must be considered for 2014.
Mobile devices have begun enhancing our daily activities in almost every way possible. But how can they enhance our attendee event experience?