6 Must-Have Features For an Effective Event Web Page

A lot goes into planning an event for your organization—from booking the venue and keynote speaker all the way down to nitty-gritty details like creating the name badges. A well-designed and informative event web page is pivotal to the success of your event. It’s where potential attendees can gather all…

ROE – the Metric that matters in 2024!

In 2024, performance metrics go beyond revenue impact, reaching into a realm that evaluates diverse attendee perspectives to enhance overall experience! Get ready for a groundbreaking method of gauging success, utilizing the pivotal metric of the year! According to Kim Corcoran, CMP, CTA, President of Destination Michigan and Executive Director…