One of our most successful mobile awareness endeavors was our 2014 Mobile Trends whitepaper accompanied with the 2014 Mobile Readiness Survey. So for 2015, we have a new mobile trends whitepaper and associated survey to help us discover the needs of associations and event professionals. Read more to learn how you can get the scoop on mobile trends and your peers mobile impact.
I’m sure you’ve heard of the term “the cloud.” Short for cloud computing, the cloud refers to the storing and accessing of data over the Internet instead of your computer’s hard drive. With the use of mobile apps for events and conferences, see how cloud storage can be extremely useful to associations and how it can be tied with educational objectives.
Recently, ExactTarget Marketing Cloud released their 2014 Mobile Behavior Report. This research provides readers with relevant mobile data through the combination of tracking and questioning 470 voluntary consumers on their smartphone and tablet activity. With 85% of these respondents saying mobile devices are a central part of their everyday life, mobile is a trend that must be considered for 2014.
Our latest whitepaper, Associations’ Response to 2014 Mobile Readiness Survey, gives an in-depth analysis of our recent mobile readiness survey results. Access the full report to see where associations stand on having a responsive website, an event management mobile app, and more.
The importance of mobile technology is growing rapidly. Globally, the Internet is reaching new markets and increasing its connectivity capabilities. Through online sources and our own research, we took a look at a couple of mobile trends that are relevant for today and the future.