Associations’ Response to Mobile Readiness

Last year we launched our Mobile Readiness Survey to gain a better understanding of associations’ needs in 2014 and beyond. From December 2013 to March 2014, we received 80 association responses regarding their mobile app strategies.

With our findings, we concluded a majority of associations who provided us feedback were from the Midwest region. To determine mobile app readiness among associations, we asked participants a number of questions, including their website accessibility across platforms and their mobile app offerings. With our own data and a few other sources, we determined relevant mobile topics for associations to be aware of.

A few examples of what you will find in the Associations’ Response to Mobile Readiness Report are:

• Almost 74% of our respondents either said they have a responsive website or plan to offer one in 2014.
• 91% of adults in the U.S. own a cellphone and within that range, 56% are smartphone users (Pew Internet Research, 2013).
• About half of associations who completed our survey offer some type of mobile application to members.
• Among desired mobile app features, social media integration and communication efforts were tied for first.

To download the whitepaper for free, go to Associations’ Response to 2014 Mobile Readiness Survey and see where your association stands among your peers.