In today’s fast-paced, tech-savvy world, it’s not enough to just show up with a branded tablecloth and a bowl of candy anymore. If you want to truly stand out as an exhibitor, you need to create an engaging, interactive, and unique experience that captures attention (and post-event data). Fortunately, technology makes this easier than ever before.
Here are a few powerful ways to use digital tools to supercharge your booth and boost ROI:
1. Pre-Event Engagement: Set the Stage for Success
Before attendees even step into the venue, you should begin creating connections and building buzz with smart tech strategies:
- Leverage Digital Channels: Use your event app, social media, and email campaigns to build awareness. Share sneak peeks of what attendees can expect at your booth — whether it’s a product demo, exclusive giveaways, or interactive games!
- Targeted Outreach with Data: If available, use attendee lists or CRM data to segment your outreach. Send personalized emails inviting attendees to visit your booth, schedule one-on-one meetings in advance, or share a calendar link to book a demo.
- Highlight Value Early: Communicate what makes your booth worth the visit. Use short videos, testimonials, or interactive polls on your social channels to tease your presence and show how you’re solving real, relatable problems.
2. Drive Booth Traffic with the Event App!
Event apps aren’t just for agendas and planning your schedule—they’re your direct line to attendees! For example, you can use the R@H mobile event app to:
- Promote giveaways or raffles that attendees can enter by visiting your booth.
- Use the chatroom to send real-time, direct messages, special offers, updates, announcements, and more to individuals or groups!
- Gamify the experience—if the event app includes a game like a scavenger hunt or leaderboard, exhibitors can take advantage of a challenge that can send people to your booth.
Pro Tip: Make sure your in-app profile is ready-to-go with an eye-catching logo, quick but informative description, links to any helpful documents, your website, and social media channels, and clear call-to-actions.
3. More Connections, Less Work: Effortless Lead Engagement for Exhibitors
Ditch the paper sign-up sheets. Digital lead capture tools make it easier to collect and qualify leads quickly and efficiently. Plus, with Results at Hand’s Lead Retrieval features, networking and forming connections have never been easier!
- Use QR codes linked to lead capture forms, demo sign-ups, surveys, your website and more. Leverage badge scanning tools within the event app to instantly gather and save their contact information.
- Ask attendees a few qualifying questions to segment and prioritize leads.
- Take notes about conversation topics, rate leads on a 5-star priority scale, chat directly, and more.
- Easily download and import lead contact information into your CRM after the event for lead nurturing!
- After the event, review and track your results. Keep in mind things like:
- How many attendees visited your booth?
- How many leads did you capture?
- What messaging or incentives worked best?
- How many app interactions did you have?
- Did you have success with game or contest engagement?
- How many social media mentions, or hashtag use did you have?
You’ll spend less time transcribing info after the event—and more time following up meaningfully.
4. Make it Interactive & Memorable
People remember experiences more than pitches. Use technology to make your booth worth the visit!
- Set up live polls or trivia games with real-time results on a screen.
- Try to show off your product or process in a fun, immersive way!
- Offer self-guided demos via tablets or touchscreen kiosks.
You can also create moments that attendees want to share—think branded photo backgrounds, GIF makers, or social media challenges that generate online buzz.
Ready to Elevate Your Booth?
With the right technology, you can turn your booth into a lead magnet—and make a lasting impression. At Results at Hand, we provide event apps and digital tools that help exhibitors connect smarter and drive better results.
Let’s talk about how we can enhance your next event: Schedule a Demo »
Learn more about Results at Hand tools and how they can help you shine at your next event: https://www.resultsathand.com/products/