Who’s Mobile Gaming Now?

Man mobile gaming on phone

Smartphones and applications are used by all. According to Business Insider article by Rebecca Borison, women are now, more than ever, participating with mobile gaming applications. With gaming applications like the “Kim Karashian: Hollywood” we can see that women have become a new target market for gaming application and find themselves delving into the gaming sector. So the question would be is how can game apps help events and their event management mobile app?

A Look Inside the 2014 Mobile Behavior Report

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Recently, ExactTarget Marketing Cloud released their 2014 Mobile Behavior Report. This research provides readers with relevant mobile data through the combination of tracking and questioning 470 voluntary consumers on their smartphone and tablet activity. With 85% of these respondents saying mobile devices are a central part of their everyday life, mobile is a trend that must be considered for 2014.

BYOD and Wearables

Apple Watch wearable calendar notification

When it comes to productivity, we tend to work better with the electronic devices we are familiar with. Bring your own device programs now allow employees to use their own devices just for that reason. Furthermore, these personal devices are integrating with wearable technology, which provide additional utility to the user. With these trends in mind, we suggest associations to consider how mobile friendly their content is for members to access and how the BYOD concept can be applied.

Associations’ Response to Mobile Readiness

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Our latest whitepaper, Associations’ Response to 2014 Mobile Readiness Survey, gives an in-depth analysis of our recent mobile readiness survey results. Access the full report to see where associations stand on having a responsive website, an event management mobile app, and more.

Operating Systems

Woman using mobile apps on iPhone

With the number of mobile devices per user increasing, it is important to be aware of all their operating systems. Android and iOS are the most recognizable, but are they the only ones you should be considering?

The i’s Have It!

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While we can’t predict the device distribution of your members, we’re often asked “Should I launch an Android app or an i-device app?” We say don’t limit yourself! Launch association apps for all of your needs regardless of device type or OS, with Android, iOS, and HTML5.